The world of skincare is always evolving, and we’re always learning. What we leave out of our products is just as important as what we put in them! We are committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too!

It’s no secret that we’re crazy about skin lovin’ ingredients, therefore at Simple, 10% of our profits go towards R&D every year. We’re all about leaving out harsh ingredients and keeping in ingredients that work with your skin’s natural ecosystem. Let us simplify ingredients for you

Consistency over complexity.

The brand Simple is widely recognized as a pioneer in the “clean beauty” movement, long before the term became a global trend. Founded on the principle of “kindness to skin,” it has carved a unique niche by offering effective, affordable skincare specifically designed for sensitive skin.

In the world of social media, it’s easy to think you need a 12-step routine to achieve clear skin. However, most dermatologists agree that for a beginner, a simple Cleanse, Moisturize, and Protect strategy is the most effective way to build a healthy skin barrier.

Every morning and night, your skin needs a fresh start. Throughout the day, your face collects dirt, sweat, and environmental pollutants. At night, a gentle cleanser removes these impurities along with any makeup or sunscreen.

Moisturizing (The Balance)

Even if you have oily skin, you need a moisturizer. When skin becomes dehydrated, it actually produces more oil to compensate, which can lead to breakouts. A good moisturizer seals in hydration and keeps the skin soft.

Achieving healthy skin does not require a complex shelf full of products; instead, it relies on a consistent, three-step foundation consisting of cleansing, moisturizing, and protecting. The first step, cleansing, is vital for removing environmental pollutants, excess oil, and impurities that accumulate throughout the day.

By using a gentle, sulfate-free wash, you ensure the skin is clean without stripping away its natural moisture.

Following this, moisturizing is essential for all skin types—including oily skin—to maintain the skin barrier and prevent dehydration. A good moisturizer acts as a seal, keeping hydration locked in and skin soft. Finally, the most critical step is sun protection.

Applying a broad-spectrum SPF every morning protects the skin from UV damage, which is the leading cause of premature aging and dark spots. By sticking to these three basics, you create a sustainable habit that promotes long-term skin health.

Decoding Your Skin Type for Better Results

The secret to effective skincare lies in understanding your specific skin type, as using products meant for the wrong category can lead to irritation or breakouts. To identify your type, perform a simple “bare-faced test” by washing your face with a gentle cleanser and waiting thirty minutes without applying any products. If your skin feels tight and looks dull, you likely have dry skin; if it looks shiny throughout, especially in the “T-zone” of your forehead and nose, you have oily skin. Combination skin exhibits oiliness in the T-zone while the cheeks remain dry or normal. Sensitive skin is often characterized by redness or a stinging sensation when trying new ingredients, whereas normal skin remains balanced and comfortable. Once you recognize these patterns, you can stop guessing and start choosing targeted ingredients that actually work for your unique needs.